The Clifton’s approached us needing help branding their new custom home & development company in Amarillo, Texas. In Amarillo, custom home builders are as common as the West Texas winds, so we needed to think beyond the cliche Texas ranch. With such a crowded market, we needed to create a sense of style that felt like home to a new, modern generation of Texas homeowners. Inspired by the architectural details and shapes found in timeless furniture pieces we established a brand that would outlast trends and cut-through the noise of cookie-cutter competitors. Clifton Development’s new brand bridges the gap between the rugged construction of a new development and the interior details of a beautiful home.