“A winner is someone who recognizes his God-given talents, works his tail off to develop them into skills, and uses these skills to accomplish his goals.” – Larry Bird Myles was the the number 2 high school player in the nation when we first met. And although he was an incredible player, his most impactful attribute was… His character. He was… Humble Unassuming & Genuine After spending only one season at the University of Texas, Myles Turner was drafted 11th overall in the 2015 NBA Draft. At the end of his rookie season, we reached out to Myles on social media with just the right idea for his new brand identity. With our personal connection and brand experience, we had the insights & skills needed to create a brand that represented Myles and his ideal future. Myles Turner’s brandmark combines his initials, jersey number, and his sophisticated love for bow ties. The linework is symbolic of a basketball court and the entire mark utilizes positive and negative space to create balance and symmetry for a bold mark that is iconic in form. So… How do we launch a new brand? By giving back to the community. With a youth camp, we needed to showcase how the brand could be expanded, adding color and alternate layout options.